Sentiment analysis of halal food trends during COVID-19
Abstract
Due to the pandemic of Corona Virus Disease (Covid-19), consumer awareness of halal products has increased. In this context, the government is also attempting to raise public knowledge about halal and thoyib products' growth and the halal industry's present trend. This study aims to ascertain public sentiment regarding halal food throughout the last four years, from 2019 to 2022. The method combines descriptive statistical analysis, meta-analysis, and sentiment analysis using secondary data in the form of metadata from 88 Scopus-indexed articles, then processed using Microsoft Excel 2019 and Senti Strength. This study discovered that the trend toward healthy halal food continued to grow throughout the pandemic, and the halal product market maintained a good performance. With the growth of the halal industry in the halal food and beverage sector, it is hoped that it will become a strong advocate for the SDGs, particularly the third goal, which aims to ensure a healthy life and promote prosperity while also assisting economic growth through the strengthening of the halal value chain, which is the primary strategy for accelerating sharia economic growth.
Keywords
Full Text:
PDFReferences
Ahmed, W., Najmi, A., Faizan, H. M., & Ahmed, S. (2019). Consumer behavior towards willingness to pay for Halal products: An assessment of demand for Halal certification in a Muslim country. British Food Journal, 121(2), 492–504. https://doi.org/10.1108/BFJ-02-2018-0085
Akin, E. (2021). The Role of Halal Food in Healthy Lifestyle. Asian Journal of Traditional, Complementary and Alternatives Medicines, pp. 4, 53–60. https://doi.org/10.22040/ATCAM.2019.108135
Anas, Yusof, W.M. dan Mahani. (2010). "The Concept of Halalan Tayyiba and Its Application in Products Marketing: A Case Study at Sabasun HyperRuncit Kuala Terengganu, Malaysia", Internasional Journal of Business and Social Science, Vol. 1, No. 3, hlm. 239.
Aziz, N. N. A., Abd.Aziz, N. A., Aziz, N. A. A., Omar, Z., & Hassan, W. H. A. W. (2015). A Review on the Emergence and Growth of Halal Studies. Procedia Economics and Finance, 31(15), 325–332. https://doi.org/10.1016/s2212-5671(15)01204-6
Bashir, A. M. (2020). Awareness of purchasing halal food among non-Muslim consumers: An explorative study concerning Cape Town of South Africa. Journal of Islamic Marketing, 11(6), 1295–1311. https://doi.org/10.1108/JIMA-04-2018-0077
Crescentrating, & KNEKS. (2021). Halal Food Indonesia Dining and Delivery Markets, Behaviors and Preferences.
Farnoosh, G. (2020). Understanding the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and coronavirus disease (COVID-19) based on available evidence - A narrative review. In Journal of Military Medicine (Vol. 22, Issue 1, pp. 1–11). https://doi.org/10.30491/JMM.22.1.1
Giyanti, I. (2020). Prioritizing important factors for the success of halal food standard practice in Small and Medium Enterprises. In IOP Conference Series: Materials Science and Engineering (Vol. 1003, Issue 1). https://doi.org/10.1088/1757-899X/1003/1/012102
Haqqoni, N. S., Aprilia, F. P., & Maulina, I. N. (2020). Awareness Level Of Halal Food Products And Healthy Lifestyles For Realizing Sdgs (Comparative Study Before And When Covid- 19). Airlangga International Journal of Islamic Economics and Finance, 3(2), 111. https://doi.org/10.20473/aijief.v3i2.23876
Kemenkeu RI. (2021). Sumber Energi Pertumbuhan Negeri. In Majalah Media Keuangan: Vol. XIV (Issue 167). https://www.kemenkeu.go.id/media/17743/mk-week-1-mei-up.pdf
Kemenkeu. (2021, November 17). Sektor Industri Halal Memiliki Potensi Besar dalam Perekonomian Nasional. Kementerian Keuangan; www.kemenkeu.go.id. https://www.kemenkeu.go.id/publikasi/berita/sektor-industri-halal-memiliki-potensi-besar-dalam-perekonomian-nasional/Anas, Yusof, W.M. dan Mahani. (2010). “The Concept of Halalan Tayyiba and Its Application in Products Marketing: A Case Study at Sabasun HyperRuncit Kuala Terengganu, Malaysia”, Internasional Journal of Business and Social Science, Vol. 1, No. 3, hlm. 239.
Kemenkeu. (2021, November 17). Sektor Industri Halal Memiliki Potensi Besar dalam Perekonomian Nasional. Kementerian Keuangan; www.kemenkeu.go.id. https://www.kemenkeu.go.id/publikasi/berita/sektor-industri-halal-memiliki-potensi-besar-dalam-perekonomian-nasional/
Kemenko Perekonomian. (2021, November 30). emerintah Siap Wujudkan Indonesia Sebagai Pusat Produsen Halal Dunia. www.kemenkeu.go.id. https://www.kemenkeu.go.id/publikasi/berita/sektor-industri-halal-memiliki-potensi-besar-dalam-perekonomian-nasional/
Kore, M., Naik, D. N., Chaudhari, D., & Kore, M. (2021). A Bibliometric Approach to Track Research Trends in Computer-Aided Early Detection of Cancer Using Biomedical Imaging Techniques. 10(3), 318–327. https://doi.org/10.5530/jscires.10.3.48
Lim, Y. H., Lada, S., Ullah, R., & Abdul Adis, A. A. (2022). Non-Muslim consumers' intention to purchase halal food products in Malaysia. Journal of Islamic Marketing, 13(3), 586–607. https://doi.org/10.1108/JIMA-06-2020-0172
Lubis, HN, Mohd-Naim, NF, Alizul, NN, & Ahmed, MU (2016). Dari pasar ke piring makanan: Teknologi dan inovasi tepercaya saat ini dalam analisis makanan halal. Tren Ilmu dan Teknologi Pangan, 58, 55-68. https://doi.org/10.1016/j.tifs.2016.10.024
Masterplan Ekonomi Syariah Indonesia 2019-2024. (2018). In Kementerian Perencanaan Pembangunan Nasional (Bappenas).
Nurfajri, Y. F. (2018). The Effect of Halal-Labelled Food Awareness Towards Purchase Intention Among Urban Muslims (Study of Indonesian Students in Japan). AFEBI Islamic Finance and Economic Review, 2(02), 55. https://doi.org/10.47312/aifer.v2i02.113
Premanandh , Jagadeesan Bin Salem, S. (2017). Kemajuan dan tantangan terkait dengan otentikasi halal barang kemasan konsumen. Jurnal Ilmu Pangan dan Pertanian, 97 (14), 4672–4678. https://doi.org/10.1002/jsfa.8481
Rohman, A., & Fadzillah, NA (2018). 21 - Teknik berbasis lipid yang digunakan untuk otentikasi makanan halal dan halal. Dalam Penyiapan dan Pengolahan Makanan Religius dan Budaya. Elsevier Ltd. https://doi.org/10.1016/B978-0-08-101892-7.00021-3
Rusydiana, AS, & Marlina , L. (2020). Analisis Sentimen terkait Sertifikasi Halal. Jurnal Ekonomi dan Bisnis Aseanomics (JEBA), 5(1), 69–85.
Salahudin, A., Ramli, MA, Zulkepli, MIS, & Razak, MIA (2018). Isu dalam Produk Daging Halal dan Teknologi Otentikasi dari Perspektif Islam. Jurnal Internasional Penelitian Akademik dalam Bisnis dan Ilmu Sosial, 7 (12), 1305–1315. https://doi.org/10.6007/ijarbss/v7-i12/3768
Secinaro, S., & Calandra, D. (2021). Halal food: structured literature review and research agenda. British Food Journal, 123(1), 225–243. https://doi.org/10.1108/BFJ-03-2020-0234
Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676
Skachilova, S. Y., Shilova, E. V., & Chuchalin, A. G. (2021). Prospects for the development of bronchodilators. Russian Chemical Bulletin, 5(2), 2022–2035. https://doi.org/https://doi.org/10.29303/ulrev.v5i2.184
Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2018-0177
Wahyuni, H. (2019). Food safety and halal food in the supply chain: Review and bibliometric analysis. Journal of Industrial Engineering and Management, 12(2), 373–391. https://doi.org/10.3926/jiem.2803
Yusuf, A. M. (2017). Metode Penelitian: Kuantitatif, Kualitatif, & Penelitian Gabungan. KENCANA.
Zailani, S., Iranmanesh, M., Jafarzadeh, S., & Foroughi, B. (2020). The influence of halal orientation strategy on the financial performance of halal food firms: Halal culture as a moderator. Journal of Islamic Marketing, 11(1), 31–49. https://doi.org/10.1108/JIMA-01-2018-0023
DOI: https://doi.org/10.18326/ijier.v4i2.7869
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Indonesian Journal of Islamic Economics Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indonesian Journal of Islamic Economics Research, p-ISSN 2686-5076 l e-ISSN 2714-5751
This work is licensed under a Creative Commons Attribution 4.0 International License.
