PENGARUH PENGETAHUAN, KEPERCAYAAN DAN CUSTOMER VALUE TERHADAP MINAT MENGGUNAKAN PEMBIAYAAN MURABAHAH DENGAN SHARIA COMPLIANCE SEBAGAI VARIABEL MODERATING

Abstract

This research is aimed to know the impact of knowledge, trust, and customer value on the interest of using Murabahah Financing with Sharia Compliance as the moderating variable (Study on alumni of Islamic Business and Economy Faculty, State Institute for Islamic Studies Salatiga). The quantitative method is used in this research, while the data is gained by spreading questioner to the alumni of Economy and Islamic Bussiness Faculty, State Institute for Islamic Studies Salatiga, 82 respondences. Then, the data is proceeded by using SPSS 25 Version. The analysis that is used in this research includes instrument test, classic assumption test, and Moderated Regression Analysis (MRA).
Based on this research, it is found that: (1) The knowledge influences positively and significantly the interest (2) The trust influence positively and significantly the interest (3) Customer Value influence positively and significantly the interest (4) Sharia Compliance influence positively and significantly the interest of using Murabahah Financing (5) Sharia Compliance can moderate the impact of knowledge to the interest of using Murabahah Financing (6) Sharia Compliance can moderate the impact of the trust to the interest of using Murabahah Financing (7) Sharia Compliance can moderate the impact of customer value to the interest of using Murabahah Financing.
Keywords: Knowledge, Trust, Customer Value, Sharia Compliance