ANALYSIS OF FACTORS AFFECTING STUDENT BEHAVIOR IN USING GO-FOOD SERVICES (CASE STUDY OF FEBI IAIN SALATIGA STUDENTS)

Abstract

This study discusses what factors are the basis for IAIN Salatiga students to use or not use Go-Food services. In this study, the primary data collection method was used: an online questionnaire and statements prepared on a Likert scale where the respondents were students of FEBI IAIN Salatiga. The theory in this research uses the Theory Planned Behavior and Technology Acceptance Model. There are six variables of concern in this study, namely the variables of Attitude of Use, Subjective Norms, Perceived Behavioral Control, Usefulness, and Ease of Use. Then the results of this study are to accept the four hypotheses and reject one hypothesis, which will be explained in the description below.