Optimization of Privacy Management for Edho Zell Impression Intensity Improvement

Alvin Alexander Prasetya, Rustono Farady Marta, Laurencia Steffanie Mega Wijaya Kurniawati

Abstract


This article explores Edho Zell’s, a celegram’s privacy management in determining how deep his Instagram’s impressions toward his followers. The videos he uploaded on YouTube depicted his past experiences when he wanted to commit suicide. It was assumed that these should have an effect on the formation of the impression Edho Zell built in a certain period of time. This study employed an explanatory research survey method from a quantitative approach, with the criteria of privacy boundary rules from communication privacy management as the basis for independent variables. Based on the results of data collection through the distribution of questionnaires, it was found that videos containing Edho Zell's personal information had an effect on the formation of his self-image by 45%. It is hoped that through the results of this study, everyone who is categorized as an active social media user can understand how to manage privacy boundaries in terms of forming an impression.

Keywords


Privacy Management; Impression Intensity; Edho Zell; Social Media

Full Text:

PDF

References


Adiyanta, F. C. S. (2019). Hukum dan Studi Penelitian Empiris: Penggunaan Metode Survey sebagai Instrumen Penelitian Hukum Empiris. Administrative Law and Governance Journal, 2(4), 697–709. https://doi.org/https://doi.org/10.14710/alj.v2i4.697-709

Agustyawati, D. (2019). Analisis Pengaruh Modal Kerja terhadap Profitabilitas pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI). Jurnal Ilmiah Akuntansi Manajemen, 2(2), 14–28. https://doi.org/https://doi.org/10.35326/jiam.v2i2.333

Amalia, T. W., & Satvikadewi, A. A. I. P. (2020). Personal Branding Content Creator Arif Muhammad (Analisis Visual pada Akun Youtube @Arif Muhammad). Jurnal Representamen, 6(01). https://doi.org/https://doi.org/10.30996/representamen.v6i01.3519

Angelina, J., & Saputra, E. A. (2017). Perencanaan Video Production dan Talent Agency “Eblo Production.” Jurnal Vicidi, 7(2), 17–24.

Anindhita, W. (2018). Dramaturgi Dibalik Kehidupan Social Climber. Jurnal Komunikasi Dan Bisnis, VI(1), 1–11.

Ardianto, R., & Priyanto, S. (2017). Korelasi Informasi Jenis Pekerjaan, Status Sosial Ekonomi Orang Tua dan Sarana Praktek dengan Minat Kerja Siswa Kelas Xii Program Keahlian Teknik Otomotif SMK Negeri 2 Bima Tahun Ajaran 2015/2016. Jurnal Taman Vokasi, 5(1), 46–55. https://doi.org/10.30738/jtvok.v5i1.1429

Arenggoasih, R. W., & Khatibah, I. (2019). Characteristic of Interaction Stimulant Factors Analysis on Social Media Instagram Account @Ditjenpajakri. INJECT (Interdisciplinary Journal of Communication), 4(2), 175–190. https://doi.org/10.18326/inject.v4i2.175-190

Arianto. (2019). Studi Dramaturgi dalam Presentasi Diri Kelompok Jamaah An-Nadzir Kabupaten Gowa. Jurnal ASPIKOM, 4(1), 96. https://doi.org/10.24329/aspikom.v4i1.425

Bahfiarti, T. (2020). Batasan Privasi Komunikasi Interpersonal Perempuan Muslim Bercadar di Kota Makassar. Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik, 6(1), 66–83. https://doi.org/https://doi.org/10.24252/jurnalisa.v6i1.13045

Carolina, A., & Inayati. (2021). Analisis Strategi Pemerintah dalam Upaya Meningkatkan Kepatuhan Wajib Pajak Youtuber di Indonesia. Syntax Literate : Jurnal Ilmiah Indonesia, 6(2), 533–549. https://doi.org/http://dx.doi.org/10.36418/syntax-literate.v6i2.2189

Christian, M. (2019). Telaah Keniscayaan Iklan di Kanal Youtube sebagai Perilaku Khalayak di Kalangan Milenial. Bricolage : Jurnal Magister Ilmu Komunikasi, 5(2), 141–158.

Dahono, Y. (2021). Data: Ini Media Sosial Paling Populer di Indonesia 2020-2021. Beritasatu.Com, 1.

Dewi, Y. P. P., Mariam, I., & Wijiyanti, M. (2018). Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan Mujigae Resto Depok. Epigram, 16(2), 195–204. https://doi.org/https://doi.org/10.32722/epi.v16i2.2235

Faiqah, F., Nadjib, M., & Amir, A. S. (2016). Youtube Sebagai Sarana Komunikasi Bagi Komunitas Makassarvidgram. Jurnal Komunikasi KAREBA, 5(2), 259–272. https://doi.org/https://doi.org/10.31947/kjik.v5i2.1905

Faisol, Kuzairi, & Halimah, N. (2016). Peramalan Aids Menggunakan Regresi Linear Sederhana. Zeta - Math Journal, 2(1), 22–26. https://doi.org/https://doi.org/10.31102/zeta.2016.2.1.22-26

Fitriawati, D., & Retnasary, M. (2018). EKSISTENSI DIRI YOUTUBER “JONESHOOD” “Studi Fenomenologis Mengenai Eksistensi Diri Youtuber ‘JONESHOOD’ di Kota Bandung.” Jurnal Signal, 6(1), 1–9. https://doi.org/10.33603/signal.v6i1.954

Griffin, E. A., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory (Tenth Edit). McGraw-Hill Education.

Harijanto, V. C. (2014). Strategi Impression Management Pasangan Suami Istri yang Berbeda Budaya Melalui YAHOO! Messenger. Jurnal E-Komunikasi, 2(3), 1–11.

Hersavira, D. (2019). Dramaturgi Relasi Dokter dan Pasien di Rumah Sakit Daerah Dr. Zainoel Abidin Banda Aceh. Persepsi: Communication Journal, 2(2), 45–57. https://doi.org/10.30596/persepsi.v2i2.3941

Husna, J. (2019). Peran Pustakawan Sebagai Kreator Konten Digital. Anuva, 3(2), 173–184. https://doi.org/10.14710/anuva.3.2.173-184

Ievansyah, & Sadono, T. P. (2018). Personal Branding dalam Komunikasi Selebritis (Studi Kasus Personal Branding Alumni Abang None Jakarta di Media Sosial “Instagram”). Bricolage: Jurnal Magister Ilmu Komunikasi, 4(2), 149–162. https://doi.org/http://dx.doi.org/10.30813/bricolage.v4i02.1658

Ishaq, R. el. (2021). Media in The Midst of Religion Moderation. INJECT (Interdisciplinary Journal of Communication), 6(1), 41–56. https://doi.org/https://doi.org/10.18326/inject.v6i1.41-56

Islamy, I. T., Agatha, S. T., Ameron, R., Fuad, B. H., Evan, & Rakhmawati, N. A. (2018). Pentingnya Memahami Penerapan Privasi di Era Teknologi dan Informasi. Jurnal Teknologi Komunikasi Dan Pendidikan, 11(2), 21–28. https://doi.org/https://doi.org/10.24036/tip.v11i2.137

Karja. (2019). Sempat Harus Jual Diri, Edho Zell Berubah Menjadi Seperti Ini Sekarang. Kumparan.Com.

Katemba, P., & Djoh, R. K. (2017). Prediksi Tingkat Produksi Kopi Menggunakan Regresi Linear. Jurnal Ilmiah Flash, 3(1), 42–51. https://doi.org/https://doi.org/10.5281/zenodo.1117136

Kholit, N. J., & Nastain, M. (2020). Mapping of Data Communication Networks on Social Media. INJECT (Interdisciplinary Journal of Communication), 5(2), 143–162. https://doi.org/https://doi.org/10.18326/inject.v5i2.143-162

Krisnawati, E. (2016). Mempertanyakan Privasi di Era Selebgram: Masih Adakah? Jurnal ILMU KOMUNIKASI, 13(2), 179–200. https://doi.org/https://doi.org/10.24002/jik.v13i2.682

Kusuma, R. S., & Azizah, N. (2018). Melawan Radikalisme melalui Website. Jurnal ASPIKOM, 3(5), 943. https://doi.org/10.24329/aspikom.v3i5.267

Lestari, H. P. (2020). Perspektif Kritis Post-internet Vincent Mosco. Calathu: Jurnal Ilmu Komunikasi, 2(September), 85–92.

Lestari, J. S., Farida, U., & Chamidah, S. (2019). Pengaruh Kepemimpinan, Kedisiplinan, dan Lingkungan Kerja terhadap Prestasi Kerja Guru. ASSET : Jurnal Manajemen Dan Bisnis, 1(1), 38–55. https://doi.org/10.24269/asset.v2i2.2388

Mahmudah, Z. (2019). Pekerja Perempuan Di Tambang: Bentuk Negosiasi Kesetaraan Gender Dalam Dunia Kerja Maskulin. Jurnal ASPIKOM, 3(6), 1228. https://doi.org/10.24329/aspikom.v3i6.413

Mefita, S., & Yualinto, M. (2018). Fenomena Gaya Hidup Selebgram (Studi Fenomenologi Selebgram Awkarin). Interaksi Online, 6(4), 567–573.

Muchtar, K., & Ghalia, F. R. (2018). Respon Mahasiswa terhadap Tayangan Dakwah Islamiyah Khazanah (Trans 7) dan Damai Indonesiaku (Tv One). INJECT (Interdisciplinary Journal of Communication), 3(2), 147–174. https://doi.org/10.18326/inject.v3i2.147-174

Mulawarman, M., & Nurfitri, A. D. (2017). Perilaku Pengguna Media Sosial beserta Implikasinya Ditinjau dari Perspektif Psikologi Sosial Terapan. Buletin Psikologi, 25(1), 36–44. https://doi.org/10.22146/buletinpsikologi.22759

Nainggolan, V., Randonuwu, S. A., & Waleleng, G. J. (2018). Peranan Media Sosial Instagram dalam Interaksi Sosial Antar Mahasiswa Fakultas Ilmu Sosial dan Politik Unsrat Manado. Jurnal Acta Diurna, 7(4), 1–15.

Padilah, T. N., & Adam, R. I. (2019). Analisis Regresi Linier Berganda dalam Estimasi Produktivitas Tanaman Padi di Kabupaten Karawang. Fibonacci : Jurnal Pendidikan Matematika Dan Matematika, 5(2), 117–128. https://doi.org/https://doi.org/10.24853/fbc.5.2.117-128

Rahman, A. (2018). 100 Penggerak Muda Indonesia. M&I (Money and I) : Majalah Bisnis, Financial, Investasi, Enterpreneurial, Perbankan, 100, 1–100.

Ratnasari, E., & Oktaviani, F. D. (2019). A Phenomenological Study of Instagram Fasting on Millennial. INJECT (Interdisciplinary Journal of Communication), 4(2), 191–218. https://doi.org/https://doi.org/10.18326/inject.v4i2.191-218

Rismiatun, Wahid, U., & Ramdana, I. (2020). Pengelolaan Kesan Verbal dan Nonverbal Customer Service. Nyimak: Journal of Communication, 4(1), 149–156. https://doi.org/http://dx.doi.org/10.31000/nyimak.v4i1.2214

Sari, R. P. (2021). Profil Edho Zell, YouTuber dan Pemilik Sekolah Esport. Kompas.Com.

Setiadi, A. (2014). Pemanfaatan media sosial untuk efektifitas komunikasi. Jurnal Ilmiah Matrik, 16(1).

Sulaeman, S., Sulastri, I., & Nurdin, A. (2018). Dramaturgi Komunikasi Dakwah Para Da’i di Kota Ambon: Pola Pengelolaan Kesan di Panggung Depan. Jurnal Komunikasi Islam, 8(1), 86. https://doi.org/10.15642/jki.2018.1.1.86-110

Supriono, A. H. Y. (2019). New Media dan Strategi Periklanan (Analisis Diskursus YouTubers sebagai Stealth Marketing). Aktualita : Jurnal Penelitian Sosial Keagamaan, 9(1), 17–31.

Supriyanto, W., & Iswandari, R. (2017). Kecenderungan Sivitas Akademika dalam Memilih Sumber Referensi untuk Penyusunan Karya Tulis Ilmiah di Perguruan Tinggi. Berkala Ilmu Perpustakaan Dan Informasi, 13(1), 79. https://doi.org/10.22146/bip.26074

Triputra, P., & Rewindinar, R. (2020). Pseudonym and Persona Management in Psychoanalisys Approach Among J-Pop Fans in Social Media. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(01), 35–134. https://doi.org/http://dx.doi.org/10.30813/bricolage.v6i01.2066

Versigny, V. (2018). Memahami Impression Management pada Selebsmule. Jurnal Egaliter, 2(3), 57–81.

Wati, H. (2019). Pengaruh Selebgram sebagai Celebrity Endorsement terhadap Perilaku Konsumtif Mahasiswa. Sosietas: Jurnal Pendidikan Sosiologi, 9(2), 722–728. https://doi.org/https://doi.org/10.17509/sosietas.v9i2.22822

Wono, H. Y., & Aji, I. D. K. (2020). Preferensi Komunikasi Pemasaran Terpadu Perguruan Tinggi di Surabaya pada Era Posmoderen. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(02), 171–186. https://doi.org/10.30813/bricolage.v6i02.2146

Yodiansyah, H., & Nanik, N. Y. (2021). Komunikasi Efektif sebagai Paradigma Baru Pengelolaan Risiko Konsumen dalam Creative Management System Moodle. Bricolage : Jurnal Magister Ilmu Komunikasi, 7(1), 121–140.

Zahra, R. R., & Rina, N. (2018). Pengaruh Celebrity Endorser Hamidah Rachmayanti terhadap Keputusan Pembelian Produk Online Shop Mayoutfit di Kota Bandung. Jurnal Lontar, 6(1), 43–57. https://doi.org/https://doi.org/10.30656/lontar.v6i1.648

Zell, E. (2015). Draw My Life - EdhoZell (100K Subscribers!!). YouTube.Com.




DOI: https://doi.org/10.18326/inject.v7i1.1-20

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Alvin Alexander Prasetya

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.